8 Reasons to Hire a Cannabis Copywriter
Are you the business owner who does it all? Sales, marketing, design, social, and copy too? This approach may save you money, but it doesn’t save you time or stress. When it comes to writing copy for your business, here are 8 reasons working with a specialized freelancer like a cannabis copywriter is beneficial.
1. Copywriters specialize in copy that converts
At the end of the day, every action you do (or don’t) take in your business affects your bottom line. If the end goal is to increase sales and your bottom line, it’s essential you’re spending money on tactics that help you. Hiring a copywriting is hiring someone who specializes in marketing and sales copy that turns potential customers into paying ones. Since marketing in the cannabis industry is hampered by federal prohibition, it’s crucial that the marketing tactics you are able to invest in provide a good ROI.
Copywriters are experts in writing persuasive copy that inspires action. Of course, hiring a copywriter is an investment, but it’s one that pays for itself many times over.
2. Your money goes father with freelancers
When you hire an agency, you’re not just paying for the work, you’re also paying for all over their overhead. This can significantly raise the cost per hour or total contract amount. Freelancers typically don’t manage a team or rent an office space, so the overhead cost is lower.
Additionally, many agencies outsource their copy projects to freelancers and mark up the project quote without adding anything additional.
For large projects that involve more than copywriting, it makes sense to pay a team to manage all the elements. But for projects that are mainly copy, hire a freelancer and use the money you would have spent on an agency.
3. Copywriters have a network of service providers
I’m a copywriter, not a jack of all trades. But I know my clients have more needs than just copy, and I make it a point to connect with web designers, sales strategists, OBMs, launch specialists, and other service provides who may be able to help my clients.
Any good service provider should be able to refer you to other professionals who do what they don’t, and copywriting is no exception.
4. You can get as specialized as you want
Copywriters come in all sizes and specialties. Whether you’re looking for someone who specializes in a specific type of copy (like websites, video scripts, emails, or ads) or a copywriter who specializes in a niche (like launching products, print or digital media) or one who specializes in an industry (entrepreneurs, cannabis, real estate, medicine), you’ll be able to find a copywriter with the right experience. Hiring a specialist means you get quality copy from someone who understands your business, your industry, and how to achieve your goals.
5. Writing your own copy is inefficient for you
You’re running a business; do you really have time to write your own copy?
Your time is valuable, and frankly could be better spent on your vision or sales strategies. Outsourcing your copy projects will free up time, bandwidth, and mental space for more important tasks.
I hear this time and time again, particularly from my website copy clients. Writing their website is a chore, and something they dread doing. It gets pushed off week after week because they don’t have the capacity to dive in with everything else they’re juggling.
Outsourcing your copy to a copywriter will free up your time, make the project a priority, and get it done quickly and efficiently. And won’t you feel better without it weighing you down?
6. You’re too close to your business
Your business is your baby – I get that. But when we spend day after day entrenched in the inner workings of a business or task, it can be nearly impossible to take a step back and view it objectively, like a client would. This is especially true for industries that have specific jargon or abbreviations. What’s an everyday conversation to you sounds like gibberish to the customer.
A freelance copywriter is someone who brings a fresh, objective perspective to your business. They can get into the customer’s mindset and identify the key benefits that will turn maybe’s into yes’.
7. Strategy + knowledge = results
Many copywriters have a background in journalism, marketing, or PR. These industries are fast-paced and rely heavily on people’s ability to understand the end goal and convince the audience to get there. A good copywriter understands that copy is just one part of the overarching marketing strategy upon which your business increases sales. They also have an understanding of the tactics of persuasive writing, sales, and grammar to create an end piece that sells so flawlessly the consumer barely notices they’re being sold to.
8. Repurpose the copy
Don’t reinvent the wheel! Content may be king for online businesses these days, but that doesn’t mean you need to create everything from scratch. A good copywriter can help you repurpose pieces across a multitude of channels. A press release becomes a live video script and then turns into a blog. An infographic turns into an ebook and a downloadable lead magnet.
Distributing your content in different forms across channels keeps your audience engaged with your brand, and increases the efficiency of your marketing budget.
Hiring a copywriter is an investment, not an expense! The right copywriter will help you optimize your sales and marketing materials for maximum ROI. If you’re looking for a copywriter who specializes in the cannabis industry to improve your SEO strategy and search engine ranking position, let’s talk!
